Napoli-Amazon: an innovative partnership for the soccer industry

SSC Napoli has recently introduced the new jersey “Kombat” for the next season. The extravagant promotional spot featuring the captain Marek Hamsik challenging a panther is not the only novelty for the “Azzurri”.

In fact,  SSC Napoli announced also the new partnership with Amazon which will make the club the first one to launch its own brand-store . The President, Aurelio De Laurentis, is very proud of this new collaboration and he explains how SSC Napoli has been constantly ranked among the first 20 clubs by the UEFA. “We have more than 40 million fans and about 120 million people with a passing-interest around the world. It is important for us to make sure that our merchandise is available to everyone and easily purchasable. No one better than Amazon could guarantee such service thanks to its efficiency and capacity to manage orders and distributions around the world.”

SSC Napoli will have its own dedicated portal on Amazon’s platforms in Italy, France, the UK and Spain, with the aim to launch in the North American market in the near future.

SMI Press Office

Source: SportBusinessManagement.it